My Zen of Social Media Marketing Journey Shama Kabani’s book The Zen of Social Media: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue was printed as a third edition in the Spring of 2013. I am fortunate to have followed the journey of the book from e-book to the third edition. I’m …
I haven’t been very good at email newsletters. I have really struggled with this, and some people see the email newsletter as the precursor to social media marketing, and, they even include it in social media marketing today. Chris Brogan, one of the top voices for social media, advocates email newsletters and puts a lot of …
Email Newsletters are the best and worst of our businesses Read More »
Some time ago, I wrote a review of Shama Hyder Kabani’s The Zen of Social Media Marketing. Now, two years later, Shama has released a revised version of the book, because, as you well know, social media changes fast. In this article, I will point out a few of the gems that Shama shares rather …