The Impact of Social Media

My friend Rodney Parks introduced me to a video on social media, and as someone who prides myself on keeping up with the industry, I am sad to say that I had not seen it.  Erik Qualman writes and maintains a blog called Socialnomics and has a book by the same name.  In this video, he delivers mind-blowing statistics, a year old mind you, that shows the impact and the speed at which social media has changed our culture.

One of the most poignant thoughts in the video referred to ROI (Return on Investment) which so many businesses are interested in when it comes to social media.  The video says, “The ROI of social media is your business will still exist in 5 years.”

The video is called Social Media Revolution 2.

Enjoy the video.