Painting a Message

The Pilot - Shiftwork 2010

Sometimes, a story has to be painted.  Often, a message has to be told in another way.  I love words, and I write, but sometimes, words are not enough to convey the message in the best way.  That is why we have art.  There are those that paint, draw, sculpt, write and play music and more.  We, as a society, are blessed for it.

As a business owner, there may be times when we need a little more than a tagline to get our message across.  We come up with elevator pitches to help, and we might turn to someone like Samantha Hartley to come up with an audio logo.  These are alternative ways to convey our message, and they are well worth looking in to.

Another way to paint a message is through videos.  Studies have shown that people are more “hooked” by watching videos on websites.  Videos are powerful tools, and you don’t have to limit yourself to making a video to put on T.V.  Videos can be used online at your website, on Youtube, and Facebook.  In fact, Old Spice did a video/social media campaign earlier this summer that was very successful.

Now, take a truly inspiring story, and make a video about it, and you have a very powerful message.  In the 1992 Summer Olympics, Derek Redmond was running in a 400 meter semifinals heat, and he was the favorite to win the race and race for the gold.  However, something happened.  Redmond tore a hamstring muscle and collapsed to the track half way through the race.

What happened next startled and inspired the rest of the world that day in Barcelona, Spain.  Redmond got to his feet, and he continued the race hobbling around on one leg.  With a little over 100 meters left, his father joined him and helped him finish, way behind the others, the heat race.

The story has been told, but the video below tells the story and in a more profound way while reminding us of a message we all need to hear.

The next time you think about your marketing message, and how you are going to communicate the message, think about the use of videos. You don’t have to purchase expensive commercial time on T.V., you can upload it online and share it with as many people as possible.

If you need some help getting a video for your company, feel free to contact us.

Photo Credit:  303db

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