Recently, I helped a client set up a facebook fanpage. It has already resulted in some business for her, but she often asks me questions about uses of the website. To be honest, I have only been using facebook for just a little while. I have enjoyed using it and have adapted very quickly. In fact, I have reconnected with friends from high school and college through the site. However, because I am still new to facebook, I have not learned every thing there is to know.
When looking for an authoritative guide for using facebook as a social media marketing strategy, the obvious stop is Mashable. They always have numerous articles for users, especially social media-ites. As a fanpage administrator, I particularly like this article. If you are a non-profit, you might want to check out the article at techsoup.org and rossmcculloch.com. Techsoup always seems to have a handle on using technology for no-profits. McCulloch has some really good info for both non-profits and other businesses.
Others can find basic info at doshdosh.com even though the information might be a little dated. Finally, my virtual mentor, Shama Kabani, has an excellent post on the Top 10 Ways to Promote your business using Facebook for free.
I’m always learning new info, so I might come back and write another post at a later date. Stay tuned!